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Flavor and freshness are not the main reasons for buying a toothpaste. It needs to be good at cleaning teeth. This paste is poorer than regular white toothpastes from good brands at removing plaque or food biofilm sticking on teeth despite producing enough foam. I think the manufacturers haven't got the combination of abrasives and foaming agents right. And the the paste contains some preservatives like sodium benzoate that are not present in many non-herbal toothpastes