Cool and Charm fragrances are very much similar. Swag has a very interesting fragrance. All three are stronger. So, spray sparsely. All the reviews here are trashing Set Wet. Need I remind you that this is "Set Wet" and not Z or Jovan Musk. It's cheap and it gets the job done. So, if that's what you're looking for, buy this. These deos also double as pretty good room fresheners.