It certainly soothes itching, but that every oil does. Used it religiosly since startting and was happy till 8th month as no sign of marks anywhere. Then one night in 9th month I suddenly got lot of stretch marks 😡 so not sure what the product did ! So dont have very high expectations, now I doubt if any product does anything ! One thing I didn't like in this product was its way too complicated - so there is oil that you apply 2-3 times a day and then butter for night. I was sawyed by the brand name and complicated product but looks like all this is sham !