Ayurvedic toothpaste are gaining popularity and my family has been counting on Dabur Meswak for long. Its a Flouride free paste and contains miswak tree herbs so one can use it for a chemical-free use for the whole family. The plant extract provides anti-bacterial and anti-inflammatory protection. Since its use, we did not experience regular dental issues like cavities, tooth decay and bleeding gums. The mouth taste is very unique and is the prime reason why I prefer it over other brands. Recommend all to try.